From clips to streams and saves
We don’t stop at views.
We don’t stop at views.
We track what
happens after.
Music clipping is only valuable when attention turns into action. Our campaigns connect short-form content with the outcomes artists actually care about: streams, saves, profile visits, follows and listener growth.
Talk to our team
Artists and labels already running on Lumina:
Our parent agency, Lumina Clippers, featured in
The problem
Views are easy to report.
Views are easy to report.
Attribution is not.
Most clipping campaigns end with a view count. 10M views. 25M views. 100M views. But what happened after someone watched the video?
That distinction matters. Exposure is the easy half, and verified views covers how the exposure that gets counted is separated from the exposure that does not. The harder half is building a clip somebody remembers well enough to go and look the record up, which is a different edit and a different brief.
THE VIEW
REPORTED — VIEWS
UNMEASURED — EVERYTHING THAT MATTERS
- Did they search for the artist?
- Did they visit the profile?
- Did they stream the track?
- Did they save it?
- Did they come back and listen again?
That is where most music campaigns lose visibility. We built our reporting around what happens beyond the view.
From content to listener
Every clip
Every clip
has a destination.
Millions of views is not the campaign. The campaign is the path from a clip to a play, and every step of that path is something we can either build or measure.
The reporting decides the brief, not the other way round. If the goal is saves, the clip gets cut to make the record memorable after the scroll rather than only watchable during it.
From content to listener
We connect the dots between
We connect the dots between
content and outcomes.
Instead of showing you one impressive number, we show you how the campaign is moving people through the funnel.
01
Content performance
Views, reach, engagement and watch behavior across every creator upload.
02
Audience actions
Profile visits, link clicks and platform interactions after the clip.
03
Music intent
Track searches, artist discovery and early listener activity.
04
Streaming outcomes
Streams, saves, follows and measurable listener growth.
What we actually report
More than a screenshot
More than a screenshot
of your view count.
Your campaign reporting can include:
#MetricWhat it tells you
01Views
Total exposure generated across creator uploads.
02Unique content
How many original pieces of content were produced.
03Uploads
How many creator accounts published your campaign.
04Engagement
Likes, comments, shares and other meaningful interactions.
05Traffic
Clicks and movement toward your music destinations.
06Streams & saves
The listener actions that matter after discovery.
07Audience growth
Changes in artist, profile and listener activity.
08Top performing content
Which creators, hooks and formats drove the strongest results.
The music funnel
Every stage tells
Every stage tells
us something.
01
Discovery
Someone sees your song inside a piece of content.
02
Interest
The sound, creator or concept creates curiosity.
03
Intent
They search, click, visit your profile or look for the track.
04
Listening
They reach your streaming destination and press play.
05
Save
The listener decides the track is worth keeping.
06
Repeat
The song becomes part of their listening behavior.
Content built for music discovery
We cut around the
We cut around the
moment people stop scrolling.
The network posts it where a record gets found rather than announced.
SCROLL STOPS HERE
Hook-first formats
Lead with the strongest musical moment to capture attention immediately.
Trend-led formats
Ride existing audience behavior without making the content feel forced.
Story-driven clips
Create emotional context around the music.
Creator reactions
Turn discovery into a recommendation from a real person.
Lifestyle content
Place the track inside moments where listeners naturally consume content.
Repeatable concepts
Formats that scale across dozens or hundreds of creators.
Working backwards
Views are the vehicle.
Views are the vehicle.
Streams are the destination.
Views can be enormous and change nothing. So the build runs backwards from whatever you actually need the record to do. How feeds and assistants surface records is on AI music discovery.
We build toward streams.
The clip points somewhere. We follow that click through your official sound page and onto the profile, all the way to the moment it becomes an actual play rather than another impression, and every clip in the chain is rights-cleared before it posts.
The metric changes. The system changes with it.
We build toward saves.
A save needs the hook to outlive the scroll. So it gets cut for memory, and we watch the track land in libraries.
The metric changes. The system changes with it.
We build toward artist discovery.
The artist stays in frame, not only the sound. That is what turns a listener into somebody searching a name, so the reporting follows the searches, the profile visits and the follows that come after them.
The metric changes. The system changes with it.
We build toward a viral moment.
Volume goes up and formats vary, so a repeatable concept has room to catch. When one does, the reporting follows it outward through the creators who picked it up and the accounts that copied them.
The metric changes. The system changes with it.
Your campaign, connected
One campaign.
One campaign.
One performance picture.
No jumping between creator screenshots, platform dashboards and disconnected analytics.
CREATORS142
CONTENT186
REACH11.4M
ENGAGEMENT820K
INTENT96K
LISTENING41K
See what was published and what actually performed.
Know which creators drove the strongest results.
Understand where the audience moved next.
What we learn from every campaign
The campaign doesn’t end
The campaign doesn’t end
when the report arrives.
Performance data feeds directly into the next round. We identify:
01
Which hooks created the most attention
02
Which creators generated the strongest response
03
Which formats drove listener intent
04
Which audiences engaged most deeply
05
Which content generated repeatable results
Then we use those insights to make the next campaign sharper.
The difference
Most clipping agencies sell distribution.
Most clipping agencies sell distribution.
We build a measurable music growth system.
What you usually get
A folder of clips and a view count.
What you receive
- A creator-powered distribution network
- Original music-focused content
- Scalable creator uploads
- Performance reporting
- Audience and engagement insights
- Stream and save-focused optimization
- A growing library of reusable creative
The real value isn’t proving that people saw your song.It’s proving that attention moved somewhere.
See beyond the view count
Your next campaign should answer more than
Your next campaign should answer more than
“How many views did we get?”
01
Who discovered the song?
02
What content made them care?
03
Where did they go next?
04
Did they listen?
05
Did they save?
06
What should we do more of?
Frequently
Asked Questions
Why don’t you charge per video?
Because a video count isn’t an outcome. You pay a custom CPM, a set price per 1,000 verified views, so you’re buying measurable reach and the streams and saves that follow it, not a quantity of files. Volume flexes to hit the number; your price per verified view doesn’t move.
How are views guaranteed?
Every campaign is scoped to a verified view target agreed before launch. Views are counted from native platform reporting on each creator upload and have to pass verification before they are billed. If the network needs to publish more content to reach the number, it does, at no extra cost to you.
Who owns the content?
You do. Every clip produced for your campaign is yours to keep and reuse. Rights are cleared before anything goes live, so you are never exposed to takedowns, and you keep 100% of your royalties.
Can I use videos for paid ads?
Yes. Whitelisting and paid usage can be built into the scope. Flag it on the kickoff call so creator agreements cover paid media from the start, rather than having to be renegotiated after the campaign has run.
What happens if a campaign exceeds the agreed view volume?
You keep the upside. You are billed against the agreed verified-view target, and anything the campaign earns beyond it costs you nothing extra. Overdelivery is common when a hook catches.
Do I communicate with creators?
You don’t have to. We brief, cast and manage the network and handle revisions. If you want direct input on hooks or formats that is available, but the default is that you send one source asset and we run it from there.
How long do campaigns take?
Clips go live 24 to 72 hours after the kickoff call. Delivery then runs on the schedule scoped for your view target, typically two to six weeks depending on volume.
Can campaigns run globally?
Yes. The creator network spans regions and languages, and campaigns can be geo-weighted toward the markets where you want streams and saves to land.
Can you work with existing creators?
Yes. If you already have creators or an in-house team, they can be folded into the campaign and reported alongside the network, so everything still sits in one performance picture.
What industries perform best?
This system is built for music: artists, labels, catalogue and live. Within that, hook-driven genres move fastest, but the same approach runs across hip-hop, Afrobeats, EDM, country, Latin and pop/R&B.
Final CTA
Ready to launch a
Ready to launch a
music clipping campaign?
Send one record. We will show you what the reporting actually looks like on a campaign that size, including the numbers that get stripped out at verification. The five stages behind it are on how a clipping campaign works.