Snippet Lab
We cut your record into 8–14 second hooks and A/B test which one actually stops the scroll before a dollar of spend goes out.
- Hook mapping from waveform
- Caption + on-beat text
- 6 variants per record
4.8 System-active:hyper-engagement
Editors who only cut rap, going through your record bar by bar. The hooks get found by ear. Software handles the trimming, the levels and the loop points, which is the part a machine is actually better at than a person.
Hook detected · 0:41–0:49
"Told 'em I'd be back" — Vaultboy
92 retention
Artists and labels already running on Lumina:












Five stages. Record goes in, clips come out, and you get a report that says which hook held attention and which one lost the room. The same five stages, written out in full, are on how a clipping campaign works.
Clips go out to the network. Then we watch which ones hold the room and which ones lose it.
We log the BPM and mark every bar where the energy jumps. Nothing exotic about it. It is the same pass a mix engineer makes before touching a fader.
Audio profiles cross-referenced against real-time trending velocity databases.
Editors mark the hooks and the drops first, by ear. Always by ear. Then the cuts get trimmed so each one loops back into itself cleanly rather than stopping dead, which is the difference between a viewer watching twice and a viewer scrolling.
Raw stems and masters fed into the secure processing node. High-fidelity parsing initiated.
what we actually do
Five stages. Record goes in, clips come out, and you get a report that says which hook held attention and which one lost the room. The same five stages, written out in full, are on how a clipping campaign works.
We cut your record into 8–14 second hooks and A/B test which one actually stops the scroll before a dollar of spend goes out.
A room of editors who only cut rap. Nothing else. Catalogue, live sets and studio rolls come back as posts that read like they came off a fan page rather than out of a marketing department.
Vetted hip-hop pages post your sound from real accounts with real audiences. No bot farms. No view-bots, and no takedowns, because every placement is cleared before it goes anywhere near a feed.
Live dashboards on saves, sound creations and retention so you know which record to push to radio and which to shelf.
from WAV to Wave
Send the WAV, the visualiser, the phone footage, whatever exists. We build the asset bank in 48 hours.
Six hook variants per record go live across seeded pages. Then the algorithm votes. We read the votes rather than arguing with them, and the variant that held retention gets the volume while the other five are quietly retired.
The hook that holds retention gets the volume. Hundreds of clips, creator pushes, and the sound page working as one destination instead of five.
Pre-saves, profile traffic and DSP links go into every caption. Views should land where they pay.
Our editors came off artist channels and fan pages. They know the difference between a drill edit and a boom-bap edit. That is why our clips read as fan-made instead of as an ad, and why they survive the first three seconds.
what it adds up to
Clipping only counts if the sound page fills up and the DSP numbers move with it. Otherwise you bought impressions. Every campaign here is measured on sound creations and saves rather than on a screenshot of a view counter.
9K → 410K daily streams
42 days
where the clips land
Volume is split by where your record's audience actually sits. Drill skews TikTok and boom bap skews YouTube, so the campaign gets weighted to match rather than sprayed evenly across everything.
Sound-page seeding, duets, creator raids
46%Audio-original posts + collab reels
28%Official Artist Channel linked clips
19%Overflow volume on rising hooks
7%@lowkey.mob
4.1M 214K 8.9K
@prod.venom
2.7M 214K 8.9K
@saintcairo
6.9M 214K 8.9K
Each page is human-run, genre-tagged and audited quarterly for real audience. You get the post link for every placement. Open them, read the comments, check it yourself.
A drill record goes to drill pages. Matching lane is the single biggest driver of watch-through we have measured.
Every placement uses your official sound, cleared before it posts. Creations pool on one page instead of splitting across five duplicates that each look like a small campaign.
A live sheet of every URL, page, post date and 72-hour performance. Nothing hides behind a summary number.
It runs the creator side of a campaign for you. Not one polished film. A batch of native videos from real creators, posted on their own pages in their own voice, which is the only format a scrolling audience does not immediately clock as advertising and thumb past.
We handle the sourcing, the brief, the edit standard and the posting order, then report what each clip actually did. The point is spread. Ten angles on one record will outperform one expensive film that either works or does not, because you find out which angle landed instead of guessing about it afterwards.
A music clipping campaign takes one record, a video or a live set, cuts the hooks, posts the clips on creator accounts, and reports verified views. Every clip is tied to the official sound.
Views are not the same as streams. Clips are cut and posted so the official sound is in the frame. Saves and streams are reported when we can see them. We do not promise a Spotify number.
One record, the rights to use it, and a view number. We match creators, cut the hooks and post. You do not build a clipper roster yourself.
It is a custom CPM. A set price per 1,000 verified views, scoped per campaign rather than read off a rate card, which is why we ask about the record before quoting anything. Two things move it: how many approved clips you want, and how wide we seed across the roster.
There is no retainer lock and no long contract. Send the record and the goal, and you get a quote back with the deliverable count written down.
Briefing and creator matching come first, then clips land in waves rather than all at once. You see early cuts while there is still time to steer tone, before the bulk of the roster posts.
Give us the release date up front. We build the seeding schedule backwards from it, so the first wave is already live and pooling creations by the time the record actually drops.
You own the campaign output. Every creator signs a licence before they post, so anything you approve is cleared for your own channels.
Paid usage is separate: running a clip as an ad, whitelisting it, or using it past the campaign window is agreed and priced up front, because that is what the creator is licensing to you. Nothing gets used beyond what is written down.
You reject it. You do not pay for it. Approval is per clip, so nothing counts toward your deliverables until you have signed that specific clip off, which also means a weak batch cannot quietly eat the budget.
If the problem is direction rather than execution, we re-brief and the creator reshoots. If a whole angle is not landing, we drop it and move those slots to the ones that are.
A marketplace hands you a list. Then the work is yours: briefing, chasing, reviewing, rejecting, scheduling, and doing all of it again next week when half those creators have gone quiet. An agency does that work and carries the result.
If you have an in-house team with time to run creators, a marketplace is cheaper. If you want clips landing on a schedule without managing twenty people, that is the job we do.
Yes. Ad variants get briefed differently to organic clips: a harder hook in the first second, a clearer artist or product moment, and a cut that still reads with the sound off.
Tell us up front that clips are going into paid. It changes both the brief and the usage licence we take from the creator.
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