01Lucki
Music campaignClips delivered943
Over 780M+ views for music campaigns
The clipping agency behind
The clipping agency behind
780M+ music views
Real campaigns for global names and rising artists, with verified views, no bots, and clips cut and distributed across TikTok, Reels, Shorts and X.
These are artist clipping campaigns. Start on the music clipping agency home or book on contact.
780M+Music views to date
310M+Across the 25 below
30,335Clips delivered
62,900+Creator network
Case studies
Global names and rising artists
25 featured campaigns · 310M+ verified views · 30,335 clips
01
02YNG Martyr
Music campaignClips delivered921
03RUSS
Music campaignClips delivered1,678
042hollis
Music campaignClips delivered1,326
05Quavo
Music campaignClips delivered3,841
06Selena Gomez
Music campaignClips delivered441
07Ski Mask the Slump God
Music campaignClips delivered1,439
08Teyana Taylor
Music campaignClips delivered987
09WOLFPak
Music campaignClips delivered1,235
10Lady Gaga
Music campaignClips delivered1,053
11Treaty Oak Revival
Music campaignClips delivered2,149
12Maroon 5
Music campaignClips delivered1,201
13Rio da yung OG
Music campaignClips delivered1,261
14YUNGBLUD
Music campaignClips delivered568
15Sam Fender
Music campaignClips delivered456
16OneRepublic
Music campaignClips delivered110
17Royel Otis
Music campaignClips delivered1,237
18Gracie Abrams
Music campaignClips delivered456
19Telephone
Music campaignClips delivered2,866
20Role Model
Music campaignClips delivered1,252
21Baby Jane
Music campaignClips delivered2,143
22Zedd
Music campaignClips delivered766
23Tucker Wetmore
Music campaignClips delivered644
24Red Leather
Music campaignClips delivered1,013
25Lewis Capaldi
Music campaignClips delivered349
Verified views across campaigns run by the Lumina Clippers network. The full board, including casino and podcast campaigns, sits on the Lumina case studies page.
How they ran
Every campaign on that board
Every campaign on that board
ran the same way
01Hooks first
The moments that hold attention are found before a single clip is cut.
02Clips built for short-form
Multiple cuts per record, made for the feed rather than trimmed from a video.
03Creator distribution
Posted natively from creator accounts rather than dumped from a brand page.
04Verified, then reported
Views are checked against bot activity before they are counted or reported.
Read the board properly
What is actually being counted here
The numbers on those twenty-five cards are verified views, which is a narrower thing than views, and that difference is the whole reason this page exists.
A view counts once a platform reports it and it survives a bot-activity check against the posting account. Accounts with no watch history, accounts that post nothing but campaign clips, accounts whose engagement curve doesn't match a real audience, and view spikes arriving faster than a feed can physically deliver them are all stripped out before a number reaches a report. That's why 441 clips for Selena Gomez sit at 12M while 3,841 clips for Quavo sit at 13M, because placement drives the number far more than volume does.
You'll notice the clip counts and view counts don't move together anywhere on that board. Lucki reached 100M+ off 943 clips, Telephone needed 2,866 to reach 3M+, and OneRepublic reached 5M off 110. Those three tell you more about the mechanic than any average would, so it's worth walking through why.
01Hook density · Lucki, 943 clips, 100M+
When the record does the work
Some records carry three or four separate moments a creator can build a video around, like a producer tag, a beat switch or a line that reads as a caption. Lucki's catalogue is dense that way, so a single track yielded several distinct briefs rather than several variations of one, and each brief attracted a different corner of the network. The campaign ran fewer clips across more angles, and each angle found its own audience instead of competing for the same one.
02Saturation · Quavo, 3,841 clips, 13M+
When volume has to substitute for a hook
The opposite case is a record with one obvious moment and heavy prior exposure, which gives creators very little room to differentiate, so the campaign runs wide instead of deep. Nearly four thousand clips went out and the per-clip return was low, which is expected when you're buying coverage of a sound page rather than betting on individual videos. Both approaches are legitimate but they're priced differently, and we say which one a record needs before the campaign starts.
03Roster leverage · Selena Gomez, 441 clips, 12M
When the account tier decides it
Four hundred and forty-one clips produced twelve million verified views, and that ratio comes from which accounts were cleared to post rather than from the edit. Campaigns for names at this level get routed to the top tier of the network, where accounts already carry follower bases in the hundreds of thousands and the algorithm gives a new post a real first impression. Access to that tier is the actual product, because a folder of good clips posted from small accounts produces a fraction of it.
04Genre routing · Treaty Oak Revival, 2,149 clips, 5.2M+
When the lane is narrow
Country needs different creators than trap. The clip has to lead with a lyric rather than a beat drop, the caption carries the emotional weight, and the accounts that perform sit in Nashville, Austin and East Texas rather than wherever a general network happens to be strongest. This campaign ran high volume because the eligible pool is smaller and each account can only carry so much before its audience tunes out, which is why the same brief can't be shipped to the whole network at once.
05Catalogue · Maroon 5, 1,201 clips, 5.1M
When the record is not new
Nothing on that board requires a release date. A catalogue record clears once against the master and the sync and every clip after that inherits the clearance, so an eight-year-old song can be put in front of an audience that's never encountered it. The mechanic is identical to a new single, and only the brief changes, since the clip has to introduce the record rather than remind anyone of it.
06Tempo · Zedd, 766 clips, 2.1M+
When the edit point is a timestamp
Dance records live or die on a loopable second. Our editors mark the exact bar where the drop resolves and cut so the clip ends there, which lets a viewer scroll back into the same moment without noticing the loop, and getting it wrong by half a beat collapses the completion rate. That kind of detail doesn't survive being outsourced to whoever is cheapest, which is why network briefs come with BPM and hook timestamps attached rather than a link to the file.
The part buyers ask about first
Are these your clients or the network's?
Both, and the distinction matters. Music Clipping Agency is the music-facing arm of Lumina Clippers and runs on the same creator network, clearance process and verification pipeline, so the campaigns above are the music side of that book. The wider board, including podcast and casino work, sits on the Lumina case studies page, and we keep it separate because a country artist shouldn't have to scroll past a sportsbook to find a relevant campaign.
Why are there no chart positions or stream counts on this page?
Because we cannot deliver them and anyone who says otherwise is selling you something they do not control. What we control is how many rights-cleared clips get cut, which accounts post them, whether the official sound is attached, and whether the resulting views survive verification. Streams and saves follow from a sound page getting used. They are an outcome, not a line item, and the page on streams and saves explains where the causation actually breaks.
What stops a takedown?
Clearance, set up once. The master right covers the specific recording and the sync right covers the composition underneath it, and a campaign needs both before a single clip goes out. Once a release is cleared we host the approved audio and serve it to every creator from one place, so nobody is uploading their own rip. That removes the rights-holder claim, which is what causes the overwhelming majority of takedowns, and it is covered in detail under rights-cleared clipping.
How is this billed?
On verified views, at a custom rate per thousand, scoped per campaign. You are not buying a clip count and you are not buying a retainer. If a view does not survive the bot check it does not appear on the invoice, which is the only billing model that puts our incentive and yours in the same place. The full sequence behind every campaign on this page is written out on how a clipping campaign works.
Your record next
Send us one record and judge us on the videos
Tell us what you're releasing and we'll come back with the hooks worth cutting and what the rollout looks like.