We turn one record into
a month of short-form.
Music Clipping Agency is the music arm of Lumina Clippers. We find the moment in a record that people want to use, cut it into native short-form and put it in front of real audiences through a network of 62,900+ creators.
Campaign pages on this host: TikTok music promotion, the creator network, case studies, and contact.
One record
What you send us
Dozens of clips
What goes live
Artists and labels already running on Lumina
Verified founder
Meet Rhys McKay.
Founder, Music Clipping Agency
Rhys started Lumina Clippers after watching artists and labels pay for reach that never turned into listeners. Playlist placements came and went and ad spend bought impressions, but nothing carried a record into the places where people actually discover music.
So he built the other half: one team that finds the moment in a record, cuts it properly and gets it posted natively by creators who already have the audience, instead of asking an artist to coordinate hundreds of people themselves.
A great song breaks when real people start using the sound, long before it reaches a chart. Our entire job is to make that happen at scale in the two weeks that decide everything, then prove it moved streams.
Built for the two weeks
that decide a record.
Our mission
Get an artist the full value of a record they've already paid to make. The song exists, and what's missing is the short-form that makes people go looking for it.
Our vision
Short-form reach that behaves like a media buy, and it's predictable because the creators posting are a network we brief and keep rather than a list we rent.
18B+Verified views, network wide
780M+Music views delivered
62,900+Creators in the network
One workflow,
from record to reach.
Discovery
We listen to the record and find the seconds people would actually use, whether that's a sound, a lyric, a drop or something else.
Strategy
Nothing gets cut before the brief is written. Hooks, captions and the platform mix are fixed first, so each clip is built for the feed it lands in.
Clipping
Editors cut the record into dozens of native vertical clips, each one a separate piece built to work on its own rather than one video trimmed down.
Distribution
Clips are posted natively by creators across TikTok, Reels, Shorts and X, every one on your official sound and rights cleared before it goes up.
Reporting
Views are checked against bot activity, then reported back against what moved on streams and saves.
The creators are
the whole product.
Trust doesn't transfer. A clip only works if the person posting it already has an audience that believes them, which is why we run a network rather than a marketplace and keep creators rather than bidding for them job by job.
There are three checks and none of them are optional. Creators are vetted before they touch a campaign, posts are rights-cleared before they go up, and every view is tested against bot activity before it reaches your invoice.
62,900+ creators in the network
One creator, one clip, posted to their own audience. Every account in the network is checked the same way before a brief reaches it.
What drives
the way we work.
Quality over quantity
A thousand weak clips are worth less than fifty that people finish, so we cut for retention rather than a delivery count.
Transparency
You see the clips and the accounts they went out on, and nothing gets reported that you can't open in a browser and check yourself.
Innovation
Formats decay, and what worked last quarter stops working, so hooks and cuts keep getting tested and the next campaign is never just the last one run again.
Partnership
We only grow when our artists and creators do, because both sides of the network have to win or the model stops working.
Long-term thinking
Release week is only the start of a record's life, and a catalogue keeps earning, so campaigns are built to be run through the same track again later.
Send us one brief and judge us on the videos
Artist, label, or a creator who wants real campaign work. Tell us what you are releasing and we will come back with the hooks worth cutting. If you want the process before the conversation, read how a clipping campaign works.
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