4.8
Music Marketing Agency
Music marketing built on creator distribution.
We cut one record into dozens of native vertical clips, post them on real creator accounts tied to your official sound, keep every clip rights-cleared, and bill on verified views.
CAMPAIGN VIEWREC
01 RELEASEActive
MARKETS24+
CHANNEL STRATEGYMulti
TRACKINGReal-Time
Artists and labels already running on Lumina:
Our parent agency, Lumina Clippers, featured in
Music clipping
Find the Moment.
Find the Moment.
Make It Travel.
We listen to the whole record before anything gets cut. The seconds that hold attention on their own get timestamped, and that timestamp is what every creator is briefed on, whether it came from the chorus or from a lyric turn nobody expected.
WAVEFORM ANALYSIS · TRK-092
0:000:45 (Extracted)3:30
HOOK DETECTION
Algorithmic identification of high-engagement audio segments.
STORY EXTRACTION
Isolating lyrical narratives for thematic promotion.
CLIP FORMATTING
Auto-sizing for TikTok, Reels, and Shorts dimensions.
MEDIA ANGLES
Contextual tagging for diverse audience targeting.
Campaign performance
One Release.
One Release.
Multiple Paths to Discovery.
One release, several routes in. The same master becomes hook cuts and story cuts, each briefed for a different creator and a different feed, so the record keeps finding audiences after release week is over.
+42%Discovery Growth
3.8×Content Amplification
68%Audience Engagement
24Active Campaign Markets
Marketing campaign
Local Sound
Local Sound
Global Conversation.
A regional story can travel. What decides it is positioning, so we rewrite the campaign angle for each market rather than shipping one brief everywhere and hoping the record carries it.
Latin America
Regional discovery community reach.
United States
English and creator opportunities.
Europe
Cross-market editorial and cultural discovery.
The curve
Six weeks of
Six weeks of
marketing momentum
Weekly sound page views across a typical campaign. The shape matters more than the peak: pressure that builds over three weeks converts, and a single spike almost never does.
With active campaign
Baseline without campaign
1M
500K
200K
0
W1W2W3W4W5W6
Six-week total: sound page views
640K / 185K baseline
Genre literacy
The vocabulary your
The vocabulary your
music marketing team needs
Ask on the first call. If an agency cannot use these terms correctly, they are guessing with your campaign and you will find out three weeks in.
Sound Page
The TikTok page collecting every video using your audio. The real growth asset.
Retention
How long viewers stay with a clip before they scroll away.
Hook
Whatever stops the scroll. A lyric, a melody, a half-second of something unexpected, and it is almost never the part the artist expects it to be.
Save Rate
The share of viewers who save it for later.
Creator clip
Creator-made content built around your track. It has to read as their post, not as your ad.
Creator Fit
Genre first. We match your sound to creators whose audience already listens to it, rather than to whoever happens to have availability that week.
Seeding Tier
Who posts first, who follows, and who lands last. The planning version is a music marketing plan that survives a release. Set out stage by stage in how a clipping campaign works.
Release Push
Coordinated posting. One record surfaces repeatedly across different feeds over several weeks, instead of all at once and then never again.
Where the clips land
Every platform
Every platform
music lives on
We make it easy for your release to show up where listeners actually spend time, from TikTok and Reels to Shorts, YouTube, and streaming feeds. Every clip is built to match the platform and audience naturally.
01
46%
TikTok
Trend-ready clips, creator sounds, and hook-led posts
02
28%
Instagram Reels
Audio-original posts + creator collaborations
03
19%
YouTube Shorts
Official clips and repurposed music moments
04
7%
Snap Spotlight
Release-driven content that keeps listeners moving
For artists
Promote your music with
Promote your music with
content that actually moves
We build creator-led campaigns around your releases, turning strong moments into native clips that reach the right audiences. No forced formats, no wasted reach.
Min. 5K followers · reviewed in 72h
Custom CPMPer 1,000 verified views
50+Creators per release
7 daysLaunch window
0%Generic content
Questions
artists and labels actually ask
We plan and run the campaign around a release: positioning the track, cutting it into short-form moments, matching those moments to creators, coordinating when everything posts, and reporting on what actually moved.
Playlist promotion puts a track in front of passive listeners. Clipping puts it inside content people already chose to watch. That is where discovery, saves and sound page growth actually come from, and it is why the two are not substitutes.
It moves streams when the clip earns the click. We build for retention and save rate first, because those are the signals that carry a listener from a feed into a streaming platform.
A campaign starts with the track: we identify the hook, define the angle, and decide which markets and platforms the release should be pushed into. From there we brief creators whose audiences already match the sound.
Then it becomes operations: seeding tiers, posting windows, quality review, and weekly reporting, so the release keeps building pressure instead of peaking once and going quiet.
There is no published range and no fixed package. Campaigns are billed on a custom CPM, a set price per 1,000 verified views, scoped on a call against your genre and the creator volume the release actually needs. You only pay for views that pass verification.
Seven days from brief to launch is the standard window. Once a campaign is running, new content lands continuously rather than in a single drop.
Yes. Usage rights are agreed with every creator before they post. The deliverables are yours to reuse across organic and paid, which is not true of most creator work you will be offered.
Content is reviewed before it goes live. If something misses the brief, it gets reworked or replaced. You are not paying for clips that do not represent the release.
A marketplace hands you a list of creators. An agency runs the campaign: matching, briefing, scheduling, quality control, and reporting. If you want a result rather than a roster, you want the agency.
Yes. Creator content that performs organically is usually the strongest paid creative, and we clear the rights so the best-performing clips can be put behind spend.