01scanning
Performance moments
Artist close-ups, performance shots and
visual peaks.
Music video · Repurposing
Your music video, cut into dozens of clips.
Your music video already has the footage. We find the
moments worth turning into short-form.
A finished music video is not one asset. It is three. A performance, a set of visuals and a lyric, and each of those can carry its own clip to a different audience that would have ignored the other two.
We break the video into clips built around different hooks, scenes and moments. One asset, dozens of angles, which is how a finished video that already cost real money keeps earning across short-form for months after the premiere week is over.
One MV
·
Multiple hooks
·
30+ short-form clips
Full music video
Intro Verse Chorus Bridge Drop Outro01
02
03
04
05
06
Artists and labels already running on Lumina:
Our parent agency, Lumina Clippers, featured in
One video. Many moments.
A music video is not one piece of content.
An MV usually gets treated as the finish line. Inside it are dozens of moments with separate reasons to watch: a chorus, a visual transition, a close-up, a scene that works lifted straight out of the edit.
So the first pass is an inventory rather than an edit. Nothing gets cut yet. Every candidate moment is logged with a timestamp first, because the cheapest way to lose a good clip is to start editing before you know what the video contains.
One MV
16:9 source
Performance
Lyric
Visual
Transition
Reaction
Hook
- Performance
- Lyric
- Visual
- Transition
- Reaction
- Hook
TOUR → CONTENT
A wide music video needs a different frame for the feed.
Resizing is not reframing. Each moment gets recomposed for 9:16 so the artist and the payoff still sit inside the frame, then posted on your official sound.
Artist
Face
Crowd / background
Artist tracking
The subject stays centred as they move.
Face tracking
Close-ups keep the eyeline in frame.
Crowd / background
Context is kept only where it adds to the
moment.Waveform
Timed to the audio, never to the frame.
Safe text area
Captions never land on the payoff.
The artist, the action and the payoff all survive the crop. That is the test. A clip that reads as a letterboxed music video announces itself as marketing in the first frame, and gets treated accordingly.
From one MV
One finished video becomes a library of short-form moments.
- 01Full music video
- 02Scene detection
- 03Hook selection
- 04Vertical crops
- 0530+ clips
Source · 16:9
Scanning
The full video is reviewed end to end, so every scene change, performance peak and lyric line is logged as
a candidate moment.
Moment map
- 00:14 Intro visual
- 00:38 Verse close-up
- 01:02 Chorus peak
- 01:44 Bridge scene
- 02:10 Drop / dance
- 03:06 Outro frame
Output · 9:16
30+
- 01 Artist
- 02 Close-up
- 03 Performance
- 04 Scene
- 05 Lyric
- 06 Transition
Each clip carries a different reason to watch,
so the same release can be introduced in
several ways.
Hook library
The same video can speak to different audiences.
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01
Music
The sound-first moment
Chorus / beat / vocal hook.
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02
Performance
The artist-first moment
Face, movement, performance.
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03
Visual
The scene-first moment
Clear at first glance.
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04
Story
The narrative moment
Makes you want more.
Different entry points.
Same release.
From one MV
One music video. 30+ ways to enter the song.
Nobody watches four minutes to decide whether they like a song. Nobody ever did. A clip asks for eight seconds, and that single change in what is being requested is the whole difference between a video people share and a video people mean to watch later. Live footage works the same way: live and tour clipping.
Source MV1 asset
- 01Performance
- 07Chorus
- 12Lyric
- 18Visual
- 07
- 08
- 09
- 10
- 11
- 12
- 13
- 14
- 15
- 16
- 17
- 18
- 19
- 20
- 21
- 22
- 23
- 24
- 25
- 26
- 27
- 28
- 29
- 30
- Performance
- Close-up
- Chorus
- Lyric
- Scene
- Transition
- Story
- Visual
- 30+ more moments
From one MV
Your music video has more than one moment.
- Performance
- Chorus
- Lyric
- Visual
- Story
- Transition
30+ clip opportunities
Use the finished video as the source.
Find the moments.
Build the library.
Inside the MV
We look for more than the obvious chorus.
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-
02scanning
Lyric hooks
Lines that can stand alone and make people stop.
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03scanning
Chorus & drops
The musical moments with the strongest natural payoff.
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04scanning
Visual moments
Scenes, transitions and frames that hold up with no context around them at all.
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05scanning
Character / story
Anything that says something about the artist. A look, a gesture, a line delivered a particular way.
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06scanning
Unexpected cuts
Details nobody notices in the full cut. Isolated, they become the reason somebody watches twice.
30+ clips
The best clip isn't always the best-looking scene.
A finished music video can have beautiful shots that do not work as short-form. We look for the moments that have an immediate reason to watch: a lyric, a visual change, a performance peak or a piece of the story.
Song structure
Scanning for hooks
- Intro
- Verse
- Chorus
- Bridge
- Drop
- HOOK 01
- HOOK 02
- HOOK 03
Lyric line lands on a hard cut. Instant reason to watch.
The receipts
Real music. Real campaigns. Real numbers.
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Case 01
Verified
Selena Gomez
Music video clipping
- Verified views
- 12M
- Clips delivered
- 441
- Official sound
- One sound page
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Case 02
Verified
Maroon 5
Music video clipping
- Verified views
- 5.1M
- Clips delivered
- 1,201
- Official sound
- One sound page
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Case 03
Verified
Gracie Abrams
Music video clipping
- Verified views
- 4.1M
- Clips delivered
- 456
- Official sound
- One sound page
18B+ verified views delivered · 62,900+ clippers
Built for short-form
A music video was made for a wide screen. The clip has a different job.
Every crop gets checked at full height. If the subject drifts out of frame or the payoff lands off-screen, the moment does not ship, and that rejection happens before you ever see the clip rather than after you have approved it.
- Source
- 16:9 · full composition
- Target
- 9:16 · single subject
- Tracking
- Crop follows the action
16:9 music video
Crop tracking
12
Vertical clip
Final 9:16 clip
Subject centred, action preserved, hook
readable in the first second.
HOW LIVE CLIPPING WORKS
You don't need to pre-cut the video.
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Music video
Send the finished MV.
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Release context
Tell us what release or campaign the video belongs to.
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Key moments
If there are scenes or moments you already care about, flag them.
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Campaign direction
Share the platforms or campaign direction where relevant.
Frequently Asked Questions
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A music video holds a copyright of its own, separate from the song inside it. The director or production company usually owns that, and the label owns the delivery. So clearance on video work means the audiovisual work plus the recording plus the composition, and the first of those three is the one that gets forgotten. We ask who signed the director agreement before anything is cut.
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Sync is the one that matters most here. Sync is specifically the pairing of a composition with moving image, and a clip taken from a music video is exactly that. Your master licence covers the recording, your sync licence covers using the song against picture, and clearing the master alone is the single most common reason a video campaign gets pulled.
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No. The audio in a finished video is often a different mix from the one on streaming, mastered for a different medium, and creators cut against the version we host rather than ripping it from the upload. That keeps the official sound page attached, which is the part that carries back to your artist profile.
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Yes. Once a catalogue of videos is cleared, each new upload inherits the terms, so ten back-catalogue videos can be worked as one library instead of ten separate negotiations. Anything with a featured artist or licensed footage inside it gets flagged on its own line.
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It removes the rights-holder claim. Video work carries two risks that audio-only campaigns do not: territory limits written into the original director agreement, and third-party footage licensed for the full video but not for excerpts. We read both before the campaign is scoped, and we take the dispute if one lands anyway.
Final CTA
Start with a track that is ready to move.
Send the video. We will come back with the moments worth cutting and how many clips it actually holds. Video work follows the same five stages as any clipping campaign, with sync clearance doing more of the heavy lifting.